+230%

The Challenge

A B2B health brand selling into a cautious, longer sales cycle — where generic performance-marketing tactics read as untrustworthy to the buyers who mattered most.

The Approach

• Branding & StrategyA messaging and positioning refresh built around trust and credibility signals specific to the audience, not generic urgency.
• Creative & ContentEducational, evidence-led creative that built confidence before asking for a form fill.
• Automations & FunnelsA longer nurture sequence matched to the actual sales cycle instead of a one-size-fits-all follow-up.

The Result

Qualified leads grew +230% in 4 months — proof that the right message to the right buyer outperforms more spend on the wrong one.