SaaS
−40%
Linearflow
CAC reduction • 90 Days
Illustrative example — reflects the kind of engagement and results we deliver for SaaS brands.
The Challenge
A SaaS company with rising CAC and a broad-match paid strategy that treated every signup the same, whether they converted to a paying customer or churned in week one.
The Approach
- Analytics & ReportingRan the funnel through the same diagnostic behind our Funnel Audit Scorecard to isolate exactly where spend was going to waste.
- Meta & TikTok Ads, Google Ads & SEONarrowed targeting to the segments that historically converted to paid, cutting spend on high-volume, low-intent traffic.
- Automations & FunnelsRetention-first onboarding to reduce early churn, so acquired customers were worth acquiring.
The Result
CAC dropped 40% in 90 days — not by spending less everywhere, but by stopping spend on customers who were never going to stick.
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