E-Commerce
+142%
Aurelia Skincare
Revenue increase • 6 Months
Illustrative example — reflects the kind of engagement and results we deliver for E-Commerce brands.
The Challenge
A DTC skincare brand growing revenue almost entirely through one paid social channel. CAC was climbing quarter over quarter, and creative fatigue was eating into ROAS faster than new campaigns could recover it.
The Approach
- Creative & ContentUGC-style testing across ingredient education, before/after, and routine-building angles to reset creative fatigue.
- Meta & TikTok AdsShifted budget toward LTV:CAC-informed bidding instead of last-click ROAS, prioritizing repeat customers over one-time buyers.
- Automations & FunnelsPost-purchase and replenishment email/SMS flows to lift repeat purchase rate without added ad spend.
The Result
Revenue grew +142% over 6 months — driven less by more spend and more by spending smarter: higher-LTV customers, lower creative fatigue, and a retention engine picking up where paid acquisition left off.
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